Los Angeles – September 21, 2018 – Today, Urban Legends releases Common’s seventh studio album, 2007’s Finding Forever, in black 2LP vinyl and limited edition white 2LP vinyl packages. Both versions feature the bonus track “Play Your Cards Right (featuring Bilal)” on vinyl for the first time.


Purchase the black 2LP vinyl and limited edition white 2LP vinyl here:  https://UrbanLegends.lnk.to/CommonFindingForever


Common’s follow-up to his hugely popular Be album, Finding Forever saw most of the production helmed by Kanye West and was also a part of GOOD Music’s wildly ambitious rollout, becoming a vibrant chart-topper for Common in his mid-career phase. In the wake of Dilla’s passing, the overall feel and vibe of the album is colorfully soulful, a tribute of sorts to the legendary producer, according to Kanye West. In fact, “So Far To Go (featuring D’Angelo)” is actually credited to Dilla himself, as is the intro to “Southside.”


The album is a solid work by Common, whose rhymes are as thoughtful here as in previous recordings—introspective, fluid, detailed storytelling with aplomb. Chart-wise, the album was a success, selling 155,000 units in its first week and topping the Billboard 200 at number one. The album was critically acclaimed, with Spin magazine rating Finding Forever 9 out of 10 stars. Finding Forever was certified gold and nominated for three GRAMMY® Awards, for Best Rap Album, Best Rap Performance by a Duo or Group, and Best Rap Solo Performance.


Major guest spots are also plentiful. “Start the Show” features Kanye West, while “Drivin’ Me Wild” has vocal additions from celebrated, affable chanteuse Lily Allen. While the release is a later Common project, it’s a tight effort with lyrical content that’s gritty and descriptive, and inventive, as well; relaxed when the textured, boom-bap production needs to breathe. Finding Forever is a star-studded, production-fueled, later-in-the game triumph for the Chicago rap veteran.


Common: Finding Forever [2LP black vinyl; 2LP white vinyl]


Side A

1. Intro

2. Start The Show

3. The People

4. Drivin’ Me Wild (feat. Lily Allen)


Side B

1. I Want You

2. Southside (feat. Kanye West)

3.The Game


Side C

1. U, Black Maybe

2. So Far To Go (feat. D’Angelo)

3. Break My Heart


Side D

1. Misunderstood

2. Forever Begins

3. Play Your Cards Right (feat. Bilal)





Urban Legends is a multi-platform website that honors the past 30 years of Universal Music Group’s (UMG) urban catalog. The label imprint and platform, which came to fruition in late 2017, celebrates the artists and music at the heart and soul of hip-hop, with commentary by noted music writers and the artists themselves.


Nobody forgets the album that changed their life—that one song that defined the moment. Urban Legends remembers and reimagines what it means to be a fan, helping music lovers fall in love with their favorites all over again. We celebrate our icons, our culture, our style, our legacy, our music—and why it matters.


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