The Buckleys First Ever World Virtual Tour Reached More Than 4 Million Globally
Australian three-piece, THE BUCKLEYS, have just released their second worldwide single, “Breathe,” via Petrol Records/Universal Music Australia/UMe.
The new soul-stirring single comes nestled in an equally emotive animated video that showcases a haunting and impassioned side of the band’s pop Americana trademark which they call “hippie country.” Directed and animated by Michael Piwowarczyk and Erin McDermott, alumni of The California Institute of the Arts (a private visual and performing arts school founded by Walt Disney in 1961), the video’s stunning visuals evoke an emotional weight that highlights the melodic weather of the song… of misty Australian landscapes, frigid nights warmed by outback campfires, and those quiet moments of solace.
Following their worldwide debut with the fun and effervescent “Money” single and video, the emotionally vulnerable ballad “Breathe” hopes to help people connect and find hope in our current times. “‘Breathe’ is our musical prayer to the world,” explains The Buckleys singer Sarah Buckley. “I wrote this last year at the time when our country was experiencing horrific bushfires. It’s a message of strength, vulnerability, hurt, hope and moving forward. I find myself remembering these lyrics in moments where I just need to stop, close my eyes, listen to the sounds of world around me and just breathe.”
Listen to “Breathe” on DSPs Here: https://TheBuckleys.lnk.to/BreatheSinglePR
The “Breathe” video follows their monumental and groundbreaking world virtual tour where the band became one of the first to capture a global audience and achieved a ‘virtual reach’ of more than 4 million. Presented by Live Nation, the world virtual tour was developed in conjunction with Live Nation and the band’s record label, Petrol Records and US label, UMe. Performing individually curated shows for specific regions of the U.S. (and later, the world) which were streamed through Live Nation and House of Blues’ local affiliates as well as the newly launched Live From Home platform, the rising hippie country siblings were able to recreate the personalized “live” experience during a time of social distancing.
All of The Buckleys virtual performances with Live Nation are available on the band’s YouTube channel HERE
The Buckleys are only the second signing to Petrol Records since CM Murphy signed award-winning siblings and band of brothers, INXS in 2009. Since their signing in 2019, the band has released two singles in Australia. The first “Daydream” catapulted the trio into the limelight, scoring a #1 single at Australian country radio, followed by second single, “I’m Comin’ For Ya (Love),” which reached #3. The success of the singles resulted in The Buckleys’ nomination for Qantas New Talent Of The Year award at the prestigious 2020 Country Music Awards Australian (Toyota Golden Guitar Awards) which recognize, celebrate and honor excellence and outstanding achievement in Australian country music.
A three-piece band of siblings (Sarah 20, Lachlan 18 and Molly 17 years of age), The Buckleys worked since they were young children towards their dream of a record deal, and the release of their first singles and tour. They’re now making that a reality, continuing to take the world by storm throughout 2020 and beyond.
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Advertising & Sponsorship and Artist Nation Management. For additional information, visit livenationentertainment.com.
Universal Music Enterprises (UMe) is the centralized U.S. catalog and special markets entity for UMG. Working in concert with all of the company’s record labels, UMe provides a frontline approach to catalog management, a concentration of resources, opportunities in new technologies and an emphasis on strategic marketing initiatives to engage all types of consumers across multiple entry points and platforms.
About Petrol Records
Petrol, founded in 2000, is the world’s most successful first all-digital record company and the first independent label to sign a worldwide distribution agreement with Apple Inc.’s iTunes. Petrol’s numerous chart and sales successes over the years in various musical genres, together with Christopher M. Murphy’s other multimedia endeavors, resulting in Murphy receiving the New South Wales Premier’s Expo Award for Arts & Entertainment and being named Australian Entrepreneur of the Year by Business Review Weekly for his many achievements. In 2008 Murphy received a Grammy nomination for his documentary on the street music of Cuba (now referred to as ‘Reggaeton’). In 2009, Petrol signed INXS’ classic catalog to the label and in 2017, INXS were awarded for achieving 50 million worldwide sales. With iTunes alone, Petrol has achieved more than 180 #1’s, more than 700 Top 10, and more than 1,600 Top 100 positions. In addition to Murphy’s Grammy nomination for a cutting-edge documentary, and following the # 1 rated television mini-series in 2014, Petrol broke all records with six albums in the Top 10 and INXS were recently named ARTIST of the DECADE in Australia for their highest selling album The Very Best. With millions of records sold worldwide and ranking as one of the world’s most successful independent labels, Petrol continues to succeed in the marketplace.